SMB Consulting · Melbourne

Advice that works in the real world.

Jonathan Byrnes works with small and medium businesses on the things that actually matter — strategy, operations, sales, and growth. Advice grounded in 20+ years of real commercial experience, not theory.

Book a free discovery call → See what I do ↓

About

Built by someone who’s been there.

I’m Jonathan Byrnes — 20+ years building and operating businesses across FMCG, real estate, proptech, SaaS, manufacturing, and major retail. I’ve held senior executive roles spanning sales, product, finance (CFO-level), and people management.

That breadth means I understand how a business connects end-to-end — not just one department. Whether it’s tightening operations, fixing a sales process, launching a product, or making sense of the numbers, I’ve done it from the inside.

You’re not getting passed to a junior. You get me, focused entirely on your business.

20+ years

Senior executive experience across sales, product, finance, and operations — built inside real businesses.

6 industries

FMCG, real estate, proptech, SaaS, manufacturing, and major retail. Cross-industry pattern recognition others don’t have.

No lock-ins

Hourly, project, or ongoing — on your terms and your timeline. Engage only when you need it.

What I do

Where I can help your business.

My strongest ground is operations, sales and go-to-market, and systems — but I work across the full picture of what it takes to run a business well. Most engagements touch more than one of these areas, and that’s usually where the real value sits.

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Operations & Process

I’ve built and fixed operations inside businesses across six industries. I know where the bottlenecks usually hide and I get to a diagnosis — and a fix — faster than someone seeing your sector for the first time.

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Sales & Go-to-Market

20+ years in B2B sales and SaaS go-to-market across multiple industries. I help you build a sales process and market approach that actually scales — without requiring heroics from your team every month.

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Systems & SaaS

I know the tools, I know how they’re oversold, and I know how they break down in practice. I help you cut through the noise, make the right software decisions, and implement them in a way that actually sticks.

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Product & Growth Strategy

From product design and launch through to growth planning — working out where your real opportunities are and putting a practical, executable plan behind them.

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Finance & Cash Flow

CFO-level thinking without the full-time hire. Pricing, margin, forecasting, and making sure you always know where the business actually stands financially.

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People & Hiring

Getting the right people into the right roles — and building the kind of team environment that holds together under pressure and doesn’t depend on you for everything.

How it works

Straightforward from the start.

No lengthy onboarding, no proposals that take weeks. Just a clear path from first conversation to getting on with it.

Book a call

Schedule a free 30-minute discovery call. Tell me what’s going on — no prep needed, no agenda, just a real conversation.

Scope the work

If there’s a fit, we agree on what we’re tackling and how. Hourly, project, or retainer — whatever makes sense.

Get to work

We get into it. You’ll always know what we’re doing and why — and you’ll see the results in the business.